Brand aid :an easy reference guide to solving your toughest branding problems and strengthening your market position /Brad VanAuken.

ทรัพยากร : หนังสือ

คะแนน :

ผู้แต่ง : VanAuken, Brad.

วันที่เผยแพร่ : -

สำนักพิมพ์ : New York :American Management Association,c2003.

หมวดหมู่ : -

จำนวนหน้า : v, 306 p. :หน้า

ISBN : 0814406815

เข้าสู่ระบบ

No.	Barcode	Status	Location
1	000010001804	อยู่บนชั้น	MAIN มิวเซียมสยาม
Rating

245a - Title

Brand aid :

100a - Author

VanAuken, Brad.

300a - Total pages

v, 306 p. :

050a - Call No.

HD69.B7

050b - Call No.2: Author ID

V36 2003

050b - Call No.3: Publish Year

V36 2003

050b - Call No.4: Item/Issue No.

V36 2003

041a - Language

eng

020a - ISBN

0814406815

260a - Place of publication

New York :

260b - Name of publisher

American Management Association,

260c - Date of publication

c2003.

650a - Subject

Trademarks

504a - Notes

Includes bibliographical references and index.

505a - Notes

Introduction to brand management: The importance of brands -- Understanding the language of branding -- The brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity standards and systems -- Building the brand: Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Non-traditional marketing approaches that work -- Brand building on the Internet -- Developing a brand building organization - Integrated brand marketing -- Creating the total brand experience -- Leveraging the brand: Brand extension -- Global branding -- Brand metrics: Brand research -- Brand equity measurement -- Other brand management considerations: How organization age and size affect brand management issues -- Legal issues in brand management -- Brand managmenet, a summary: -- Common brand problems -- Twenty keys to success in brand building : a summary -- Appendix A: Brand audits -- Appendix b: Brand management and marketing resources -- Appendix C: Brand management quiz.

887a - Collection

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