Museum branding :how to create and maintain image, loyalty, and support /Margot A. Wallace.

ทรัพยากร : หนังสือ

คะแนน :

ผู้แต่ง : Wallace, Margot A,

วันที่เผยแพร่ : -

สำนักพิมพ์ : Lanham, MD :AltaMira Press,c2006.

หมวดหมู่ : -

จำนวนหน้า : x, 193 p. :หน้า

ISBN : 9780759109933 (pbk. : alk. paper)

เข้าสู่ระบบ

No.	Barcode	Status	Location
1	000010002795	อยู่บนชั้น	MAIN มิวเซียมสยาม
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245a - Title

Museum branding :

100a - Author

Wallace, Margot A,

300a - Total pages

x, 193 p. :

050a - Call No.

AM11

050b - Call No.2: Author ID

W35 2006

050b - Call No.3: Publish Year

W35 2006

050b - Call No.4: Item/Issue No.

W35 2006

041a - Language

eng

020a - ISBN

9780759109933 (pbk. : alk. paper)

260a - Place of publication

Lanham, MD :

260b - Name of publisher

AltaMira Press,

260c - Date of publication

c2006.

650a - Subject

Museum attendance

504a - Notes

Includes bibliographical references (p. 181-186) and index.

505a - Notes

Introduction to branding : the process that turns spectators into loyalists -- Brand new museum -- Exhibitions as branding tools : content as message -- Museum boards : carrying the banner -- The education department : teaching the museum -- Volunteers : your face to the public -- Membership : converting visitors to loyalists -- Fund-raising : raised on loyalty -- Corporate partnerships : shoulder to shoulder with business -- Marketing and graphics : the watchdog department -- Museum store : extension of education -- Branding museum web sites : new media, old truths -- The golden shopping cart : how museums' online stores add luster to their brand -- Publications -- Audio tours : branding by script -- The lobby : first impression and last impression -- Loyalty eating : how museums reinforce their brand image at the dining table -- Your building : how museums build their brands brick by brick -- University museums : children of strong parents -- Future members : identifying with college students.

887a - Collection

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